Advertising /
2000.
Advertising / O'Guinn Thomas C.; Christ T. Allen; Richard J. Semenik - 2nd ed. - s.l. : South-Western College Publishing, 2000. - xxxvi, 694 p. : ill. ; 28 cm.
324006616
Includes bibliographical references and index
Advertising
Advertising media planning
= 20023
Circulation Section
Advertising / O'Guinn Thomas C.; Christ T. Allen; Richard J. Semenik - 2nd ed. - s.l. : South-Western College Publishing, 2000. - xxxvi, 694 p. : ill. ; 28 cm.
324006616
Includes bibliographical references and index
Advertising
Advertising media planning
= 20023
Circulation Section