Market-based management :
2013.
Best, Roger J.
Market-based management : strategies for growing customer value and profitability - 6th ed. - Boston : Pearson Educational Inc., 2013. - 576p.; 23cm.
9780132848169
Marketing--Management
= 24636
Circulation Section
Best, Roger J.
Market-based management : strategies for growing customer value and profitability - 6th ed. - Boston : Pearson Educational Inc., 2013. - 576p.; 23cm.
9780132848169
Marketing--Management
= 24636
Circulation Section