Services marketing :
2001.
Lovelock, Christopher
Services marketing : people, technology, strategy - 4th ed. - New Jersey : Prentice Hall, 2001. - xviii, 717 p. ; 25 cm.
9814058920
Customer services--Marketing
Service industries--Marketing
= 21409
Circulation Section
Lovelock, Christopher
Services marketing : people, technology, strategy - 4th ed. - New Jersey : Prentice Hall, 2001. - xviii, 717 p. ; 25 cm.
9814058920
Customer services--Marketing
Service industries--Marketing
= 21409
Circulation Section
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