Services marketing management :
1999.
Services marketing management : an international perspective / Kasper Hans; Pietvan Helsdingen; Wouter de Vries Jr. - New Nork : John Wiley & Sons, 1999. - xviii, 750 p. ; 24 cm.
471984906
Customer services--Marketing
Marketing management
Service industries--Marketing
= 19576
Circulation Section
Services marketing management : an international perspective / Kasper Hans; Pietvan Helsdingen; Wouter de Vries Jr. - New Nork : John Wiley & Sons, 1999. - xviii, 750 p. ; 24 cm.
471984906
Customer services--Marketing
Marketing management
Service industries--Marketing
= 19576
Circulation Section